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The House of Gucci, better known simply as Gucci, is an iconic Italian fashion and leather goods label. It was founded by Guccio Gucci (1869 – 1953) in Florence in 1921.[1] Gucci is considered one of the most famous, prestigious, and easily recognizable fashion brands in the world.[2] The House of Gucci is part of the Gucci Group which belongs to the French conglomerate company Pinault-Printemps-Redoute (PPR). Gucci generated circa US$9.8 billion worldwide of revenue in 2008 according to BusinessWeek magazine and climbed to 45th position in the magazine's annual "Top 100 Brands" chart created by Interbrand.[3] Gucci is also the biggest-selling Italian brand in the world.[4] Gucci operates about 425 stores worldwide and it wholesales its products through franchisees and upscale department stores.[5]
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